I'm not a huge fan of H&M, but choosing Lana Del Rey for this collection was the best move ever! I think they could have done a better job with the clothes and the photo shoot, but Lana embody the modern 50's (if thats possible) and thats what give the tone to the collection. Inspired by the 50's and created for today! Her detached look makes her looks like a doll and I really like it. I know it's almost fall, but keep your pastel close, because I can feel winter is not done with them yet (thanks god).